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Ever hear that using stories in your marketing and messaging is important?

In this training, I show you a simple method to brainstorm a whole slew of story ideas… and how to find lessons that go along with each story. Finally, I show you how to organize it all!

First, grab your workbook and/or spreadsheet!

Yep! You get two options here! In the videos below, I follow along with the workbook, but the spreadsheet contains the exact same prompts, if you prefer to work in there instead.

The workbook is for you if:

  • spreadsheets give you hives

  • you prefer to print things out and take handwritten notes

The spreadsheet is for you if:

  • spreadsheets don’t give you hives

  • you want to take digital notes all in one place – in a spreadsheet that also helps you organize the status of each story, categories for blog posts, and URLs for where you’ve shared each story.

Or: you can take handwritten notes on the PDF workbook (or in your own notebook or digital doc), then use the spreadsheet to organize it all!

Click here to access the spreadsheet.

Note: You’ll need to either download a copy to your computer, or make a copy and save it to your own Google Drive.

Intro to Stories


Method 1: Brainstorming Lessons, then Stories


Method #2: Brainstorming Stories, then Lessons


Bonus Tip: Organize It!