Woohoo!
I’m so excited you’re ready to get your website written!
Your Workshop host, Cheryl Binnie of CopyLuv.com
If you have trouble accessing anything, or have questions, please let us know at: info@copyluv.com
Please start by watching the video below, “The Write Your Website Process.”
That will give you an idea of what to expect in this course. (Hint: You will NOT be writing a perfectly polished draft for a little bit. We have to go through all the fun, messy stuff before you start piecing everything together, and I don’t want you to get antsy or anxious in the meantime.)
Below that video, you’ll also find the menu for all the modules and bonuses.
Happy writing!
xoxo,
Cheryl
Download the handout for The Write Your Website Process:
Bonuses!
If you haven’t done in-depth work on your messaging, or if you’ve never learned how to write copy effectively, I recommend starting with these two bonuses. Or, you could skip ahead to the course itself and come back to these if you get stuck on messaging or the actual copywriting bits.
Bonus 1: Client-Winning Messages
Throughout the Write Your Website Worksheets and Template, there are places where I ask you to insert what I call your Handshake Intro and our Point of View Statement.
While Module 1 walks you through a quick version of this, the Client-Winning Messages bonus is deeper dive into uncovering + crafting these elements of your message in a way that truly gets your ideal client’s attention + makes them excited to learn more.
Click here to access Client-Winning Messages
Bonus 2: Copywriting Magic
As you work through your website copy, you may like what you’re coming up with… but you may get the feeling that it’s still not crafted or formatted in a way that works.
In this bonus, I take you through my Copywriting Magic Checklist, where you’ll learn all the quick, simple, and HIGHLY powerful tweaks to make your copywriting more effective.
Click here to access Copywriting Magic
Surprise Bonuses!
When I first launched this course, I hosted a couple group Q&A sessions. Everyone always says they learn SO MUCH by listening to my answers and watching me edit other people’s work – so I’ve made the recordings available here for you.
The Write Your Website Course
Module 1 - Get Clear Before You Get Started
Before you dive straight into trying to write your website, you have to start by making sure you’re clear on a number of key elements. (Trust me – having all this figured out in advance makes the actual writing part soooo much easier!)
Module 2 - Homepage
The most important page on your website! The Homepage’s job is to catch your visitor’s attention, let them know who you work with and what you do, make them feel a connection with you, and then direct them further into the website. Find out how to write a Homepage that does all of that (and more) in Module 2.
Module 3 - About Page
The About Page is the 2nd-most viewed page on most websites – so let’s make it a good one! In Module 3, you’ll learn how to craft an About Page that makes your visitor connect with you on a deeper level, understand your experience and credibility, and warms them up to the idea of hiring you or buying from you.
Module 4 - Services / Products Page(s)
It’s time to show off your offerings! In this class, you’ll get a variety of options for how to structure these pages, depending on your business model and number + types of offerings. You’ll also learn the key to getting website visitors to take action after visiting these pages – whether that’s to book a call with you, email you, or buy something directly from your website.
Module 5 - Informational Page(s)
Need to give us the history or background of a type of massage therapy you use?
Need to explain what your methodology actually IS?
Need to explain why you choose certain ingredients over others?
Have different types of specific problems you help people with and want a place to dive in deep on each one?
Need a portfolio?
Informational Pages are extra pages for when you have more “stuff” you want to say... but don’t want to bog down your main pages.
Module 6 - Speaking Page
Want to get booked as a guest speaker more often? Adding a Speaking Page to your website can help! On this page, you let organizers, hosts, and decision-makers know what kind of speaker you are, what your potential talk topics are, how they can get more information, and how to take the next step in scheduling you at their upcoming event.
Module 7 - Events Page
While note every website needs an Events Page, if your business tends to host events on a regular (or semi-regular) basis, you may want to have a place to list all of them + invite your website visitors to get more details and register. Module 5 gives you a simple way to introduce + describe your upcoming events.
Module 8 - Book Page(s)
Have a book (or multiple books) associated with your business? Consider including a dedicated page to let your website visitors know all about it + allow them to purchase a copy.
Module 9 - Contact Page
While many websites simply slap a contact form on this page and call it a day, I encourage you to take just one more tiny step and give this page some personality. It’s easy for your visitor to look at a blank form and feel like, even if they fill it out, it’ll just be sent to the ethers and no one will ever see it. So I give some simple ways to make your visitor feel like you DO want to hear from them.
Module 10 - Blog Page
Did you know there are different strategies for organizing your blog? Well, learn the differences in Module 10 + decide exactly how you want your blog to work!
Module 11 - Pulling It All Together & Final Clean-Up
If you’ve ever tried to write your own website before, you know that one of the biggest dangers is when you’ve written WAY TOO MUCH, and you’re not sure which bits to put where.
In this final module, I walk you through how to put all your different pieces of copy together, for a website that flows and guides your visitor to the action step you want them to take.
Your Fill-in-the-Blank
Website Copy Template
Woohoo! Now that you’ve worked through the relevant worksheets above, it’s time to take all the brainstorming and turn it into actual copy for an actual website!
Use this fill-in-the-blank template to pull together an organized draft of your website copy that flows together nicely. Once you’ve made it through your first draft, simply clean it up, and you’re done!