Welcome!
Your Messaging Guide, Cheryl Binnie – Founder of CopyLuv.com
Woohoo! Hooray! Yessssss! And wheee-dawgie!
I. am. SO. excited you've signed up for What to Say.
It's time to finally figure out... well, what to say! Specifically, what to say when talking about your business and how you help people. =)
What you will NOT find in this course:
- sleazy, slimy, slick scripts to create sleazy, slimy, slick pitches (ew.)
- lovely, fluffy theory that never tells you "how to DO the thing"
- long, boring videos
What you WILL find in this course:
- brainstorm exercises and templates designed to help pull content out of you – in a human, genuine language that resonates with you ideal clients and feels GOOD to you
- loads of practical, step-by-step instructions to help you actually DO the work
- short, bite-sized FUN videos – so it's easy for you to come back and find the tidbit you're looking for, instead of having to search through massive, 90-minute trainings. (and I think the videos are fun. I geek out on this stuff, so I get excited when I teach.)
How to navigate this site:
Below, you'll find the entire curriculum with links to every module.
Each module is broken down into various smaller classes with short videos and accompanying handouts.
You'll find 2 types of handouts:
- Learn It! Handouts – These contain the actual teaching that I cover in the videos. (This is for those of you who are like me – I prefer to read as a learn, and keep written versions of everything for faster future reference.)
- Write It! Worksheets – These fill-in-the-blank worksheets are designed to help you do the writing. They give you brainstorm prompts, templates and scripts, as well as instructions on how to pull it all together.
- Note: Not every class has both types of handouts. For some, the learning is actually included in the Write It! Worksheet. For others, there's just learning, no writing exercises, so you only get the Learn It! Handout.
- Note: This will make much more sense once you dive into Module 1. ;)
Again, I'm thrilled to have you with us. I can't wait for you to get your message and work out into the world in a bigger way.
If have any questions, please don't hesitate to reach out to us at: info@copyluv.com
xoxo,
Cheryl
The Modules!
MODULE 1: START WITH CLARITY
1.1 The Copy Luv Irresistible Message System
1.2 Get Clear Before You Get Started
1.3 Language that Resonates with Your Ideal Clients
MODULE 2: HOW TO INTRODUCE YOURSELF & YOUR BUSINESS
2.1 Your Handshake Intro
2.2 Your Point of View
2.3 Using Your Point of View
MODULE 3: YOUR EXPANDED MESSAGE
3.1 Your Expanded Message
3.2 Speaking Your Expanded Message Pt 1 - Your Killer 2-Minute Intro
3.3 Speaking Your Expanded Message Pt 2 - Interviews
3.4 Writing Your Expanded Message - Your Website
MODULE 4: ALIGNED STORIES
4.1 What is an Aligned Story?
4.2 Story Structure and Your Signature Story
4.3 Using Aligned Stories in Your Business
4.4 Collecting Other Aligned Stories
Go to Module 4 now!
FINAL THOUGHTS: YOUR MESSAGE WILL EVOLVE
Before you head off into the wilderness, I've got some final thoughts on what you can expect to happen with your message over time...
BONUS:
COPYWRITING BASICS
11 Tips, Tricks & Rules of Thumb to make your copy more engaging, easier to read, & more likely to get your reader to take action!
