Announcements
Your guide, Cheryl Binnie of CopyLuv.com
Holy Moly. How are we finished already??
I have to say: I am SO impressed by you ladies. Like I mentioned during the Workshop, it's so easy to sign up for a program and never DO anything with it. But judging by the Hot Seat submissions and overall participation, ya'll don't fall in that camp. :)
And remember – you still have the bonuses, like the Tech Videos, because I really don't want you to write your amazing copy and then get stuck on making it all live.
Please reach out to me if you have any questions as you're implementing.
And please, please, pleeeeease let me know when your pages are up, so I can go make googly eyes at your wonderful creations!
Thank you SO much for being a part of the first round of The Client-Attracting Website. You'll be getting lifetime access to all updates of the program, so don't be surprised if you hear from me down the road. (Who knows? Maybe it'll be the perfect time for you to revamp stuff again.)
xoxo,
Cheryl
Class Schedule
WEEK 1: WEBSITES, PART 1
Live Class: Wednesday, May 24th at 4pm ET / 1pm PT
We kick things off with an Overview of everything you'll create in this course, as well as all the things you need to "Get Clear Before You Get Started." Then, we dive straight into the About Page.
WEEK 2: WEBSITES, PART 2
Live Class: Wednesday, May 31st at 4pm ET / 1pm PT
Get ready to write! This week, we cover the Services/Products Page, the Homepage, the Contact Page, and the Blog Page. (Don't worry – 2 out of 4 of those pages involve minimal copy.)
We'll also cover "optional" pages, like a Speaking Page (if you're wanting to get more speaking gigs), Informational Pages (if you need to include pages that explain a methodology or other information), and a Live Events Page (if you host your own events or workshops).
WEEK 3: SIMPLE DIY BRANDING WITH NADIA PAYAN
Live Class: Wednesday, June 7th at 4pm ET / 1pm PT
Join our Guest Expert, Nadia Payan of Good Axe Designs to learn all you need to know about branding – from choosing colors, to layout do's and don'ts, to aligning your brand with your values, to hiring + working a designer!
WEEK 4: ACTION WEEK!
No Live Class, week of June 12th - 16th
By this point, you have a LOT of information... and a lot of homework. We know it's easy to fall behind in online courses, so we're giving you an Action Week to get caught up. And you'll definitely want to get caught up, because next week is our first Workshop class.
(No class material -- just time to get caught up!)
WEEK 5: WORKSHOP!
Live Class: Wednesday, June 21st at 4pm ET / 1pm PT
Want to get Cheryl's direct feedback on your copy? Now's your chance! During this special virtual Workshop, Cheryl will be putting our very own Client-Attracting Website students in the Hot Seat. To apply for a Hot Seat, please click the button below and follow instructions on the next page.
WEEK 6: FREE GIFT, OPT-IN PAGE, THANK YOU PAGE
Live Class: Wednesday, June 28th at 4pm ET / 1pm PT
We're moving into Phase 2 of creating an "online home" that turns visitors into buyers! This week, you'll learn the different types of Free Gifts (aka Lead Magnets, Opt-in Incentives or Freebies), and how to write the pages associated with them.
Video, Handouts, Slides, and Example Gift & pages available now!
WEEK 7: EMAIL SEQUENCES & FUNNELS
Live Class: Wednesday, July 5th at 4pm ET / 1pm PT
Now that you have a Lead Magnet to bring in new email subscribers, it's time to take care of them, nurture that budding relationship, and move them towards buying from you. These email sequences show you how!
WEEK 8: ACTION WEEK!
No Live Class, week of July 10th - 14th
By this point, you have a LOT of information... and a lot of homework. We know it's easy to fall behind in online courses, so we're giving you an Action Week to get caught up. And you'll definitely want to get caught up, because next week is our final Workshop class.
(No class material -- just time to get caught up!)
WEEK 9: WORKSHOP!
Live Class: Wednesday, July 19th at 4pm ET / 1pm PT
Want to get Cheryl's direct feedback on your copy? Now's your chance! During this special virtual Workshop, Cheryl will be putting our very own Client-Attracting Website students in the Hot Seat. To apply for a Hot Seat, please click the button below and follow instructions on the next page.
Bonuses
MESSAGING 101
Need some help crafting a strong, stand-out message? In this bonus video, Cheryl walks you through creating a "Handshake Intro" that's clear + gets attention, as well as a Point of View that sets you apart from everyone else in your industry.
TECH HELP VIDEO SERIES WITH BETHANIE NONAMI
Trying to DIY the creation of your website? Guest Expert Bethanie Nonami (and all-around tech wizard for entrepreneurs) will walk you through the process, step-by-step!
WEBSITE PHOTOS WITH NIKKI INCANDELA
No doubt about it – great photography can elevate your brand as easily as 1, 2, say "cheese!" Nikki Incandela is one of the hottest, most sought-after photographers for coaches, service professionals, and entrepreneurs with a personal brand.
In this video, she breaks down what makes a great shot, how to prepare, and how to hire + work with a great photographer.
