Welcome!
Your guide, Cheryl Binnie of CopyLuv.com
Woohoo! Hooray! Yessssss! And wheee-dawgie!
I. am. SO. excited you've signed up for What to Say.
It's time to finally figure out... well, what to say! Specifically, what to say when talking about your business and how you help people. =)
What you will NOT find in this course:
- sleazy, slimy, slick scripts to create sleazy, slimy, slick pitches (ew.)
- lovely, fluffy theory that never tells you "how to DO the thing"
- long, boring videos
What you WILL find in this course:
- brainstorm exercises and templates designed to help pull content out of you – in a human, genuine language that resonates with you ideal clients and feels GOOD to you
- loads of practical, step-by-step instructions to help you actually DO the work
- short, bite-sized FUN videos – so it's easy for you to come back and find the tidbit you're looking for, instead of having to search through massive, 90-minute trainings. (and I think the videos are fun. I geek out on this stuff, so I get excited when I teach.)
How to navigate this site:
Below, you'll find the entire curriculum with links to every module.
Each module is broken down into various smaller classes with short videos and accompanying handouts.
You'll find 2 types of handouts:
- Learn It! Handouts – These contain the actual teaching that I cover in the videos. (This is for those of you who are like me – I prefer to read as a learn, and keep written versions of everything for faster future reference.)
- Write It! Worksheets – These fill-in-the-blank worksheets are designed to help you do the writing. They give you brainstorm prompts, templates and scripts, as well as instructions on how to pull it all together.
- Note: Not every class has both types of handouts. For some, the learning is actually included in the Write It! Worksheet. For others, there's just learning, no writing exercises, so you only get the Learn It! Handout.
- Note: This will make much more sense once you dive into Module 1. ;)
Again, I'm thrilled to have you with us. I can't wait for you to get your message and work out into the world in a bigger way.
If have any questions, please don't hesitate to reach out to us at: info@copyluv.com
xoxo,
Cheryl
Class Schedule
WEEK 1: WEBSITES, PART 1
Live Class 1: Wednesday, June 13th at 4pm ET / 1pm PT
We kick things off with an Overview of everything you’ll create in this course, as well as all the things you need to “Get Clear Before You Get Started.” Then, we dive straight into the Homepage.
Coming soon!
WEEK 2: WEBSITES, PART 2
Live Class 2: Wednesday, June 20th at 4pm ET / 1pm PT
Get ready to write! This week, we cover the About Page and your Services/Products Page. (We’ll also talk about what to do if you have more than one offer!)Get ready to write! This week, we cover the Services/Products Page, the Homepage, the Contact Page, and the Blog Page. (Don't worry – 2 out of 4 of those pages involve minimal copy.)
Coming soon!
WEEK 3: SIMPLE DIY BRANDING WITH NADIA PAYAN
Live Class 3: Wednesday, June 27th at 4pm ET / 1pm PT
This week, we cover all those “extra” pages, like a Speaking Page (if you’re wanting to get more speaking gigs), Informational Pages (if you need to include pages that explain a methodology or other information), and a Live Events Page (if you host your own events or workshops), the Contact Page, and the Blog Page.Join our Guest Expert, Nadia Payan of Good Axe Designs to learn all you need to know about branding – from choosing colors, to layout do's and don'ts, to aligning your brand with your values, to hiring + working a designer!
Coming soon!
WEEK 4: ACTION WEEK!
Action Week! (No Live Class), week of July 2nd - 6th
By this point, you have a LOT of information… and a lot of homework. We know it’s easy to fall behind in online courses, so we’re giving you an Action Week to get caught up. And you’ll definitely want to get caught up, because next week is our first Workshop class.By this point, you have a LOT of information... and a lot of homework. We know it's easy to fall behind in online courses, so we're giving you an Action Week to get caught up. And you'll definitely want to get caught up, because next week is our first Workshop class.
(No class material -- just time to get caught up!)
WEEK 5: WORKSHOP!
Live Workshop 1: Wednesday, July 11th at 4pm ET / 1pm PT
Want to get my direct feedback on your copy? Now’s your chance! During this special virtual Workshop, I will be putting our very own Client-Attracting Website students in the Hot Seat.Want to get Cheryl's direct feedback on your copy? Now's your chance! During this special virtual Workshop, Cheryl will be putting our very own Client-Attracting Website students in the Hot Seat. To apply for a Hot Seat, please click the button below and follow instructions on the next page.
Coming soon!
WEEK 6: FREE GIFT, OPT-IN PAGE, THANK YOU PAGE
Live Class: Wednesday, July 18th at 4pm ET / 1pm PT
We’re moving into Phase 2 of creating an “online home” that turns visitors into buyers! This week, you’ll learn the different types of Free Gifts (aka Lead Magnets, Opt-in Incentives or Freebies), and how to write the pages associated with them.
Coming soon!
WEEK 7: EMAIL SEQUENCES & FUNNELS
Live Class: Wednesday, July 25th at 4pm ET / 1pm PT
Now that you have a Lead Magnet to bring in new email subscribers, it’s time to take care of them, nurture that budding relationship, and move them towards buying from you. These email sequences show you how!Now that you have a Lead Magnet to bring in new email subscribers, it's time to take care of them, nurture that budding relationship, and move them towards buying from you. These email sequences show you how!
Coming soon!
WEEK 8: ACTION WEEK!
Action Week! (No Live Class), week of July 30th - August 3rd
By this point, you have a LOT of information… and a lot of homework. We know it’s easy to fall behind in online courses, so we’re giving you an Action Week to get caught up. And you’ll definitely want to get caught up, because next week is our final Workshop class.By this point, you have a LOT of information... and a lot of homework. We know it's easy to fall behind in online courses, so we're giving you an Action Week to get caught up. And you'll definitely want to get caught up, because next week is our final Workshop class.
(No class material -- just time to get caught up!)
WEEK 9: WORKSHOP!
Live Workshop 2: Wednesday, August 8th at 4pm ET / 1pm PT
Want to get my direct feedback on your copy? Now’s your chance! During this special virtual Workshop, I will be putting our very own Client-Attracting Website students in the Hot Seat.Want to get Cheryl's direct feedback on your copy? Now's your chance! During this special virtual Workshop, Cheryl will be putting our very own Client-Attracting Website students in the Hot Seat. To apply for a Hot Seat, please click the button below and follow instructions on the next page.
Coming soon!
Bonuses
MESSAGING 101
Need some help crafting a strong, stand-out message? In this bonus video, Cheryl walks you through creating a "Handshake Intro" that's clear + gets attention, as well as a Point of View that sets you apart from everyone else in your industry.
TECH HELP VIDEO SERIES WITH BETHANIE NONAMI
Trying to DIY the creation of your website? Guest Expert Bethanie Nonami (and all-around tech wizard for entrepreneurs) will walk you through the process, step-by-step!
WEBSITE PHOTOS WITH NIKKI INCANDELA
No doubt about it – great photography can elevate your brand as easily as 1, 2, say "cheese!" Nikki Incandela is one of the hottest, most sought-after photographers for coaches, service professionals, and entrepreneurs with a personal brand.
In this video, she breaks down what makes a great shot, how to prepare, and how to hire + work with a great photographer.
