Hey, savvy entrepreneur…
How’s your blog looking lately?
mm-hmm…
…aaaaand, how about your email list?
If you’re like most entrepreneurs I know, your answer might sound something like…
“Erm… Well, I haven’t written anything in a while.”
“I’ve written some articles, but I don’t know if anyone is actually reading them.”
“I’ve tried to write articles. I just don’t know WHAT to write – or how to write it in a way that actually gives value.”
“I’m just afraid I’m going to give too much away. Why would anyone buy from me if they can read it all for free?”
“I feel like I keep writing the same thing over and over again. How many times can I talk about XYZ and make it sound different?”
Here’s the deal…
It’s wild how common it is to get STUCK when you have to write for your business.
Even if you like writing.
Even if you went to school for some kind of writing.
Even if you had a job that required you to write.
Creating content for your own heart-n-soul business is a whole new ball game.
The good news is (yes, there’s good news)…
It’s totally possible to learn how to do it.
Imagine…
…You’re finally creating new, engaging + valuable content that your audience members (and ideal clients) are excited to read – and you do it consistently.
…You no longer feel like you’re writing “the same old thing” over and over again – because you’re brimming over with new ideas!
…You hear back regularly from your audience – with little love notes saying, “This is just what I needed to read!” and emails asking, “Are you taking on new clients now? I’d love to talk.”
You just need an easy, step-by-step system to get your ideas flowing.
A system that makes putting those ideas into effective article formats, proven to engage readers.
I’ve been working with entrepreneurs on their written material since 2012, and I’ve learned that the problem isn’t that you “don’t have enough to talk about.”
It’s just that you’re not sure how to tap into the knowledge, wisdom, stories, and lessons that you have to share.
(Yes, even those of you who are just getting started in your businesses. I can’t tell you how many newbie entrepreneurs have said, “But I don’t think I know enough yet.” – but then, once I start taking them through my process, they’re amazed at how much they have to say!)
Writing articles for your business requires 2 things…
1. A simple method to generate new ideas for content – one that you can rinse n’ repeat as often as necessary, and you never feel like you’ve run out of creativity.
2. A simple format for writing your articles – so you never have to sit down in front of your computer, ideas in hand, and think, “But… how do I organize all my thoughts into an actual article??”
And BONUS POINTS if you have a variety of formats – so you don’t feel like you’re writing the same type of article over and over again.
And guess what?
Once you’re able to write this kind of content, it uplevels your entire business game.
You always have something valuable to share on social media – no more Broken Record Syndrome.
Your website visitors and email subscribers think of YOU as their go-to expert on your topic… which means, when they need extra help, yours is the first calendar they sign up on.
Other influencers start to extend opportunities your way (think: interviews, guest articles, features, and more) – because they already know that you create quality content.
When you’re ready to offer a paid program or product, your audience already trusts that you know what you’re talking about – which means they’re way more likely to buy!
Ready to get the step-by-step article-writing system?
Introducing…
Article Magic is an online course where I not only give you my 7 favorite step-by-step article templates… I also walk you through how to use them!
Here’s what you get in Article Magic…
My 3-Step System to Generate Endless Ideas for Content
I walk you through a quick system to brainstorm ideas for your articles (and any content for your business!) that you can use over and over again.
It’s fast.
It’s simple.
And it has the added bonus of simultaneously organizing your ideas as you brainstorm them – so you never have to look at a messy braindump and think, “What am I supposed to do with all this?” ever again.
You’ll also get access to the 3-Step Content System Spreadsheet, which you can use to brainstorm, organize + schedule all your article ideas, all in one place!
Don’t like spreadsheets? No worries! There’s also a PDF workbook you can use instead.
You also get…
7 Article Templates + Videos
You get access to the 7 article templates, in downloadable PDF handouts – so you can print them out and keep the templates next to you while you write. Or you can simply follow along with the digital handout while typing your article on your computer.
With each template, you also get a video where I walk you through filling them in — so if you need a little more instruction while working on your articles, you can watch the videos.
And each video is short, only 10-15 minutes long, so you can sit down, hammer out an article quickly, and move on.
Wanna know what those 7 templates are?
Here you go…
TEMPLATE #1: THE LIST ARTICLE
Ah, the list! This is one of the most popular and easy-to-read articles.
It’s scannable. Readers can quickly + easily find the information they want. And it’s formatted in a way that recaptures your reader’s attention if she starts to meander off.
TEMPLATE #2: THE STEP-BY-STEP ARTICLE
This article type is great for when you want to give your readers some steps to achieve something.
(You can also think of this one as a “How To” article.) You’re teaching your reader how to do something by breaking down a series of steps.
TEMPLATE #3: THE “MORAL OF THE STORY” ARTICLE
Surprise! You’re going to tell a story...
... and then use that story to teach a lesson.
This essential article type packs the triple whammy of inspiration + education + entertainment.
TEMPLATE #4: THE “PREACH IT!” ARTICLE
Pick a topic or idea that gets you all riled up. Maybe you get super excited about it. Or maybe it’s something you see in your industry that upsets you. Or maybe you see people struggling with something that breaks your heart.
Come up with something that you have an OPINION on. And now you get to tell us your opinion. This template shows you how – without feeling like you’re giving an annoying lecture.
TEMPLATE #5: THE "IN THE NEWS" ARTICLE
There’s always something happening SOMEwhere in the news. Or social media. Or online. Or in pop culture.
And you can totally use it for inspiration.
TEMPLATE #6: THE INTERVIEW ARTICLE
This one is a great way to build relationships with other experts AND take the bulk of the actual writing off of your plate. Win-win!
TEMPLATE #7: THE CURATED ARTICLE
The Curated Article is great if you feel like you struggle to come up with original content all the time.
In this template, I show you how to gather relevant insights or resources and then how to share them with your readers.
And if those 7 templates aren’t enough, you also get…
2 Bonus Articles
Because why stop at 7 when I’ve got two more up my sleeve? (Get it? Up my sleeve? Like a magician… Because, Article Magic?)
THE SUPER BASIC ARTICLE
Want the most simple, easy-to-crank-out article format there is? Say hello to the Super Basic Article. This is your rock-solid friend that saves the day every time!
THE EXPERT ROUNDUP ARTICLE
The Expert RoundUp article doesn’t just help you hit your content creation quota – it also has the ability to get you new traffic + build relationships with other experts!
Plus… even more bonuses!
BONUS #1:
5 Article Title Formulas
Now that you’re writing articles like a pro… what do you CALL them?
I’ve seen far too many well-written articles get little (or zero) attention simply because they have snooze-worthy titles.
That’s why I’m throwing in this bonus class + cheatsheet where I give you my 5 favorite formulas for writing eyeball-grabbing, click-inducing titles.
I’ve even included a bunch of fill-in-the-blank examples for each formula. And yes, you totally have my permission to steal them. ;)
BONUS #2:
Because, while you’ll be able to churn out articles using these templates, I want to make sure you’re doing it RIGHT.
And by that I mean, you’re doing it in a way where people will actually read your content.
Because here’s the thing — writing content for the internet is WAY different from any other type of writing you’ve ever done.
See, people who read online are reading in a different way from people who read print, like newspapers or novels.
Namely, they’re going FAST.
They skim.
(It’s okay. It doesn’t mean your writing is boring. We ALL skim online content.)
So a crucial part of writing online content is formatting it in a way that gets people to STOP skimming and actually READ your content…
…which is exactly what I teach you in this bonus training. ;)
BONUS #3:
How to Uncover 36 Inspiring Story Ideas in Just 1 Hour
Stories are natural hooks.
As soon as a reader senses you’re telling a story, she wants to keep reading.
But what happens when you feel like you don’t have any stories? Or you’ve told all your good ones already?
No worries! Just watch this special 4-part bonus training, pick a simple brainstorm exercise, and you’re golden!
“I knew who I wanted to work with but I didn’t know how to reach them. I wasn’t sure how to get someone to open their email, be engaged with what I was saying and take action.
I would sit in front of my computer screen for hours, stewing with anger and anxiety.
Thanks to Cheryl, I’m now able to connect with my tribe, get in their head, move them to action and ultimately change their lives.
I had my first 5-figure month and since then have used the same skills and copy strategies Cheryl taught me to transform my business into 6 figures and beyond.
I enjoy writing now and connecting to my tribe and I feel confident in how to connect with my people.”
Total Value: $405
And I actually normally sell Article Magic for $197.
But right now, since the whole world is scrambling to adjust to our reality of social distancing…
…and everyone business owner I know is trying to figure out ways to connect with their audiences online…
…I wanted to make this more accessible.
So right now, you can get “Article Magic” + all the bonuses for just…
$77
Here’s everything you’ll get…
My 3-Step System to Generate Endless Ideas for Content
7 downloadable Article Templates
Video walk-throughs of all 7 templates
2 Bonus Article Templates (with videos!)
Bonus #1: 5 Article Title Formulas
Bonus #2: Copywriting Magic: How to write so people actually read your content
Bonus #3: How to Uncover 36 Inspiring Story Ideas in Just 1 Hour
Get started today with one payment of:
(limited time offer to save $120)
Get instant access to “Article Magic” + all the bonuses for $120 OFF the regular price.
Ready? Hit that button to sign up now.
MONEY-BACK GUARANTEE
I want you to be MORE than satisfied with the information delivered in Article Magic. If for some reason this course doesn’t meet your expectations, you’ll have 14 days to ask for a refund. You will be asked to fill out a questionnaire and return it within 2 days to prove that you’ve gone through the material, since we don’t refund for non-participation. If you follow these steps, you can absolutely receive a refund. You have my word on it.
“I think it IS magical.
We get compliments and new business every time a newsletter goes out!
Cheryl draws out teaching points and highlights important information in a way that is fun and easy to read. I don’t know how she does it.”
Meet your guide, Cheryl Binnie
Hi there! I’m Cheryl, a Copywriting and Messaging Strategist for small business owners.
Basically, I help entrepreneurs figure out how to talk + write about the business in a way that’s clear, engaging, and gets your ideal clients to go, “Ohhhh… I SO need to talk to you. Like, right now.”
Since 2012, I’ve worked on everything from 15-minute presentations, to video scripts, to websites, to 6-figure launches.
I’ve also written a BUNCH of articles along the way.
But here’s the thing – in the beginning, I kind of magically stumbled into writing for coaches and mission-driven entrepreneurs.
And those types of business owners need their copy to be written in their voice. To be full of personality.
Which means I had to develop a way of writing that was different from what most copywriting gurus were teaching…
See, all of the copywriting courses I’d taken were taught by well-known, and even famous copywriters who really knew what they were doing.
But they NEVER talked about capturing someone’s voice.
It was all Old School copywriting for flashy internet marketers, or big companies, or tech startups. Not “personal brands.”
So when I started writing for coaches, their #1 concern was – could I capture their voice? And I could resonate with their ideal clients?
Because they’d worked with other copywriters who just couldn’t do it. It all came out sounding salesy, or like some cheesy version of themselves.
And the wild thing was – I COULD capture their voice. And I COULD resonate with their clients.
At first, I did all the writing FOR my clients… but eventually people started asking if I could teach them how to write their own copy.
Because, wildest of all wild things – THEY were having trouble capturing their OWN voices! And they weren’t sure how to resonate with their ideal clients in their own writing!
So over the past few years, I’ve been developing my own systems and approaches to writing copy.
Copy that feels authentic, genuine, and HUMAN.
Copy that attracts your ideal clients and shows them that you get it.
Copy that moves your readers to take an action.
Copy that results in new clients and more sales.
And that’s exactly what I’m going to share with you in Article Magic.
Sound good?
Get Article Magic + all the bonuses for a single payment of $77.
Hit that button to sign up now.
(limited time offer to save $120)
“Working with Cheryl has been an absolute blast!
She has an uncanny ability
to make the dreaded writing process fun and uplifting
…as well as capture the BEST version of someone’s voice with a fun, persuasive style that you can’t help but want to read.”
““Sooooooooo awesome!”
You are really excellent at identifying the pain and painting the solution while integrating stories. It was fun and jam-packed with TONs of takeaways.
I’m totally in love with the templates you created.”
So… Are you ready?
Or… even if you’re not “ready,” do you feel like you could take a leap, anyway?
Because there are people out there,
waiting to find you.
But they’ll never be able to find you if you don’t put something out there…
And they’ll never be able to recognize you as “their person” if you don’t have content that resonates with them…
And they still might never sign up with you unless you’re able to show your expertise and build trust through valuable content…
And, most importantly, your dream of growing a profitable business, where you get to work with people you love, doing work you love… *that* depends on your ability to attract in the right people and move them to action.
THAT’s what I’m excited to show you how to do in Article Magic.
Because your people are waiting to hear from you… the REAL you.
Hope to see you inside.
xoxo,
Get Article Magic + all the bonuses for a single payment of $77.